Advertisers innovate to target marijuana smokers
Thursday, March 29th, 2007
In Chile, the Ad agencies are gunning for the cannabis crowd. Base1 advertising wanted to associate “CaƱamo” magazine with the pleasures of smoking marijuana, and putting their logo on a matchbox just wasn’t good enough. So they turned the matchbox into a stealth pipe.
Brief:
Canamo, being a magazine and not marijuana, is not […]
